Communications Strategy Workshop Date: Thu 21 Sep 17 Time: 09:30-16:30 Location: Inspire Business Centre Find Tickets Description: A communications strategy is designed to help you and your organisation communicate effectively and meet core organisational objectives. During this full day workshop you will learn about the key elements of a communications strategy which will include:Press/PR planA Press/PR plan looks specifically at how your organisation aims to raise its profile through the media. This includes print, broadcast and online media. The Press plan should link closely to the broader communications strategy.Digital strategyA digital strategy sits alongside an organisation’s communications strategy and looks specifically at how the organisation can build its online presence. This includes having an effective website, utilising social media, running online campaigns, and identifying what resources you should have online and for web marketing.Marketing planA marketing plan follows a similar structure to a communications strategy. You should analyse your operating environment, look at your strengths and weaknesses, identity key audiences, and indicate which methods you will use to take your product to the market.Crisis communications planA crisis communications plan should be included in your communications strategy. During this one day workshop you will:Learn how having a Communications Strategy can help you grow your businessDevelop an effective Communications StrategyLeave the workshop with a Communications Action Planning Document which you can put into action straight awayA light lunch will be provided. Please advise us of any specific dietary requirements you may have at the time of booking.
