Wham-Bam-Thank-You-Instagram
Date: Wed 23 Aug 17
Time: 18:00-21:00
Location: Inspire Business Centre Ltd

Description:

Come along to Inspire Business Centre on Wednesday 23rd August from 6-9pm to learn how to use Instagram for Business. This can be a very powerful marketing tool if used correctly.

The Instagram for Business session is set to cover:

Instagram Users
Best Practice in Instagram for Business from over 15 million business accounts on Instagram
Competitor Insights – Practical Activity
How to Use Instagram to Grow Sales – Practical Real Life Examples
Setting your Strategy, Objectives and Metrics
Your Target Audience
Step by Step Guide to setting up your Instagram Business/Brand Page
- Top Tips (integration with website/other marketing – business cards, banner stands etc)
- Branding
- Description Copy and Calls to Action
- Common Mistakes to Avoid
Creating Engaging Business and Target Customer Relevant Instagram Content
- Hashtag research
- No Hard Sell here
- Branding
- Tone
- Content Guidelines: Ad Sizes, Image Standards and the Text Rule
- Photos
- Instagram Layout
- Sharing multiple pictures in the one post
- Videos
- Boomerang
- Instagram stories (24 hour lifetime)
- Promotions / Competitions
- Calls to Action
- Auto feeds into other social media
- Engagement (comments)
- Growing sales through Instagram Advertising
- Analytics and Insights
- Content marketing management
- Content marketing matrix
- Scheduling
- Sample contennt calendars
- Sourcing content and using it legally
- Repurposing content
- Curating content
- User generated content
- Action man and wonderwoman
- Amplification strategies - traditional and digital PR and microinfluencers

Please note that this is not an exhaustive list and it is all covered in brief over a 3 hour timeline

Your trainer reserves the right to add to the above learning objectives based on Instagram changes that may occur between now and 23 August and/or light bulb moments between now and then!

Wham-Bam-Thank-You-Instagram